Your public page

Your studio has a public address, along the lines of kalep.io/your-studio. That is the one for your Instagram bio, your cards and the bottom of your quotes.

It leads to a page in your colours showing who you are and what you offer. A visitor gets there with no account and nothing to install.

What goes on it, and where

Two screens fill it, and the line between them is sharp: what your studio says about itself is in its identity; what is shown on the shop window is in the public page settings.

In Studio settings → Identity:

• The logo and the colour. What a visitor sees before reading anything.
• The page's title and its one-liner. The first line, and the one that qualifies it.
• Your presentation. Two or three sentences on what you do and who for.
• A contact e-mail, a website, an Instagram handle.

In the public page settings, with a live preview:

• A cover. The wide image at the top of the page.
• A gallery. Your work, in the order you choose.
• Client testimonials. The name, the context, the sentence.
• The order of your orderable services, if you have any. See the next page.

The split has a reason that shows in use: the words change rarely and the images often, and having both on one screen produced two pages that each looked like "who I am".

A page with no catalogue is still useful

You are not obliged to make your services orderable. A page showing only your work and your contact details is a perfectly good shop window, and it is often the right first step.

What a visitor never sees

Nothing internal. Not your orders, not your clients, not your prices, not your figures. The public page and the dashboard share no content at all.

The address, once and for all

It is changed from the studio settings, and it is the one field in the application worth thinking about before you click: changing it breaks every link already shared, including any that were printed.

Links sent to a particular client survive both a rename and an address change. See "Your studio's identity".

And search engines

The page is readable by search engines, with the name and description you wrote. Those two fields are what appears in a search result, so write them for somebody looking for your trade in your area rather than only for somebody who already knows you.