Are these brief templates free?

Yes. Every trade’s questions are readable on this page with no account and no sign-up. Creating a Kalepio studio to send them to a client is free too, up to five orders a month.

Can I reuse these questions in my own form?

Yes. They are suggestions, not a licensed document: copy them wherever you like, into a word processor, an online form or an email.

Can I change the questions once I am in Kalepio?

All of them, without exception. You add, delete, rephrase and reorder, and you change the type of every field. The starting brief exists to spare you a blank page, not to tell you what to ask.

My trade is not on the list, what do I do?

Pick “Something else” when you sign up: you start with a generic brief and write your own questions. Write to us if your trade deserves a template of its own, which is how the list grows.

Does my client need an account to answer?

No. They get a link in your name, answer when they can, upload their files, and have no password to choose and no address to confirm.

What to ask, trade by trade

A suggested set of questions to ask a client before you begin, trade by trade. Treat it as a starting point rather than a rule: you know your work better than we do.

A job that starts without the right answers costs two days of chasing. Here is what we would ask, depending on what you do, for you to cut to the way you work.

Website

Kind of site, new build or rebuild, copy ready or not, features expected, domain and hosting.

17 questions.

Brand identity and logo

Your work and your customers, what needs creating, what already exists, colours wanted and colours to avoid.

14 questions.

Photography

Kind of shoot, date and length, location, deliverables, usage rights.

15 questions.

Copywriting and SEO

What there is to write, how much of it, keywords, who you are talking to, in what tone.

14 questions.

Mobile app or software

Platforms to target, what it is for, user accounts, integrations, what already exists.

15 questions.

Interface design

Screens to draw, user journeys, existing brand or one to create, devices to target, who builds it afterwards.

15 questions.

Motion design and video

Format and length, where it will run, footage or animation, voice-over, music.

17 questions.

Shopfronts and signage

Kind of sign, dimensions, material, fitting and planning constraints.

14 questions.

Garments and jerseys

Sizes and quantities, print positions, names and numbers.

13 questions.

Vehicle wrapping

Vehicle, original colour, finish, surfaces to cover, plate to mask.

14 questions.

Graphics kits for bikes, quads, jet skis

Machine, make and model, race number, panels to cover, sponsor logos.

14 questions.

Frequently asked questions

Are these brief templates free?: Yes. Every trade’s questions are readable on this page with no account and no sign-up. Creating a Kalepio studio to send them to a client is free too, up to five orders a month.
Can I reuse these questions in my own form?: Yes. They are suggestions, not a licensed document: copy them wherever you like, into a word processor, an online form or an email.
Can I change the questions once I am in Kalepio?: All of them, without exception. You add, delete, rephrase and reorder, and you change the type of every field. The starting brief exists to spare you a blank page, not to tell you what to ask.
My trade is not on the list, what do I do?: Pick “Something else” when you sign up: you start with a generic brief and write your own questions. Write to us if your trade deserves a template of its own, which is how the list grows.
Does my client need an account to answer?: No. They get a link in your name, answer when they can, upload their files, and have no password to choose and no address to confirm.

These questions are already waiting for you

Create your studio, pick your trade, and this brief is there. You send one link, your client answers once, and you follow what happens next in the same place.

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