Motion and video: the format and the length fixed before the first shot
This is a suggestion, not a standard. We do not do your job: this list is a starting point, to be added to, cut down and rephrased to suit the way you work.
The questions
The video
These four answers decide the format, the edit and the time it takes.
What kind of video?
Dropdown · Required
The answers offered:
- Motion design
- Corporate film
- Advertising
- Tutorial or demonstration
- Event aftermovie
- Logo animation
- Channel branding
How long are you aiming for?
Dropdown · Required
The answers offered:
- Under 15 seconds
- 15 to 30 seconds
- 30 seconds to a minute
- 1 to 3 minutes
- Over 3 minutes
In which formats?
Multiple choice · Required
Tick several if the video is used in several places: the edit is planned for that from the start.
The answers offered:
- Landscape (16:9)
- Vertical (9:16)
- Square (1:1)
Where will it run?
Multiple choice · Required
The answers offered:
- TikTok
- YouTube
- Your website
- A screen at a show or in a shop
- Television or cinema
Who is it for?
Short text · Required
What should the viewer do after watching it?
Dropdown · Required
This is what decides how the film ends.
The answers offered:
- Just know who we are
- Understand how it works
- Get in touch
- Buy
- Come and see us
- Apply for a job
The material
What you already have, and what is left to make.
Where does the footage come from?
Single choice · Required
The answers offered:
- I already have the footage
- It needs filming
- All animation, nothing to film
- Stock footage
The link to your footage
Short text · Optional
WeTransfer, Drive, Dropbox: a link is enough, the files are too heavy for this form.
Is the script written?
Single choice · Required
The answers offered:
- Yes, the script is ready
- I have the ideas, not the words
- It all needs writing
Does it need a voice-over?
Single choice · Optional
The answers offered:
- Yes
- No
- Let us discuss it
And the music?
Single choice · Optional
The answers offered:
- I have a track in mind
- You choose
- No music
The style
Enough to settle the look before starting.
Dominant colour
Colour · Optional
Your logo and brand guidelines
File · Optional
As vectors if you have them: an animation starts from the outlines, not from a screenshot.
Videos whose look you like
Long text · Optional
And finally
Your deadline, and anything that did not fit the questions above.
When do you need it?
Dropdown · Required
The answers offered:
- As soon as possible
- Within 2 weeks
- Within a month
- No particular deadline
Anything you would like to add?
Long text · Optional
A constraint, a question, a detail I ought to bear in mind.
Any other files to attach
File · Optional
On top of what is asked for above: screenshots, sketches, documents. HEIC from an iPhone is fine.
The colours to offer
- Deep black
- White
- Screen red
- Bright orange
- Amber yellow
- Turquoise
- Electric blue
- Neon purple
How it works
1
You pick your trade
When you sign up, and the questions on this page are already in your account. You cut them down, add to them and rephrase them: nothing is fixed.
2
You send one link
Your client answers from their phone, when they can, and uploads their files. They install nothing, create no account and choose no password.
3
What follows stays in one place
The conversation, the chasing, the later rounds of questions, the deposit and the balance, and the delivery of the files, which can open on its own once the payment settles.
What it costs
Frequently asked questions
- What should you ask before producing a video?
- The format and the length, where it will be shown, whether footage exists or everything has to be animated, whether there is a voice-over and who records it, the music and its rights, and how many rounds of revisions are planned.
- Why does the format have to be asked before the shoot?
- Because it decides the framing. Cropping 16:9 to vertical throws away half the image and shows on every shot. Ask for the format in the brief, with the platform beside it, because the platform is what imposes it.
Think something is wrong?
A question that is missing, one that means nothing in your trade, a word that is not the right one: write to us and we will fix it.
Write to us at [email protected]These questions are already waiting for you
Create your studio, pick your trade, and this brief is there. You send one link, your client answers once, and you follow what happens next in the same place.